What's the deal with 4K?

4K resolution, sometimes called Ultra HD, basically means a very clear picture. The resolution is 3,840 x 2,160 pixels, which is a slightly smaller resolution than the 4,096 x 2,160 resolution seen on cinema screens and four times the 1,920 x 1,080 pixels found in your full HD TV.

Biggest Benefit of 4K.

The most significant benefit of 4K TVs is that small objects have more detail, and the text is sharper. Images will appear more vibrant and more life-like than on an HDTV. But with all the pixels, don’t think that you must sit far away to see the clear picture. The ability to get up close to the screen without the image breaking down is one of the most intoxicating things about 4K. Sitting closer allows the same sized screen to fill more of your visual field.

4K on ITC Digital Cable?

ITC does not offer 4K programming. Broadcast and cable channels do not have this available for ITC yet because every 4K frame contains four times the information as HD. 4K content is four times bulkier than regular HD content regarding its raw file size and it requires more bandwidth.

Where to watch 4K.

Netflix is leading the 4K streaming with its original shows being available in 4K, as well as certain movies. Amazon has also gotten into 4K by offering some of its most popular shows. In order for the best 4K streaming experience, ITC recommends having at least our 30 M Internet package.

When to buy a 4K TV.

If you're buying a TV that is 55 inches or more, you should consider investing in 4K. More and more people are embracing 4K as the new standard, so the available content is only going to increase over time. If you're buying a TV smaller than 55 inches, maybe you should wait. The additional technologies that have been combined with 4K in most TVs have not trickled down to the smaller models just yet. 

-Holly Stormo, The Marketeer